Robert M. Peterson

Dean's Distinguished Professor of Sales




  • Ph.D., University of Memphis, Marketing
  • M.B.A., George Washington University, International Business
  • B.S., Indiana University, Marketing


Robert M. Peterson is a Distinguished Professor of Sales at Northern Illinois University. He holds degrees from Indiana University, George Washington University and the University of Memphis. He was a salesperson for many years selling printing and financial data prior to earning his doctorate.

Peterson earned the American Marketing Association 2002 Innovative Teacher Award, the Innovative Sales Educator Award from the University Sales Center Alliance 2006, the 2010 Hormel Meritorious Teaching Award from the Marketing Management Association, and the 2011 Excellence in Teaching Award by the Sales Special Interest Group of the American Marketing Association. Peterson earned several teaching awards at the University of Portland and Northern Illinois University.

Rob served as chair of the sales department at William Paterson University in New Jersey. He was on the board of the National Conference in Sales Management for seven years and has been a board member of the Sales Education Foundation for 15 years. Peterson also sits on the Board of Advisors for the Sales Enablement Society.

Peterson is the editor of the Journal of Selling, an applied research journal. He has published over 100 refereed conference papers, presentations and manuscripts, including articles appearing in the Journal of Academy of Marketing Science, Industrial Marketing Management, Journal of Personal Selling and Sales Management, Business Horizons and the Journal of Marketing Education.

When not teaching sales courses, Rob enjoys improv, wine making and traveling


Vita (PDF)

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NIU College of Business
Barsema Hall
740 Garden Road
DeKalb, IL 60115

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