Robert M. Peterson
Dean's Distinguished Professor of Sales




  • Ph.D., University of Memphis, Marketing
  • M.B.A., George Washington University, International Business
  • B.S., Indiana University, Marketing


Robert M. Peterson is the Dean’s Distinguished Professor of Sales at Northern Illinois University. He holds degrees from Indiana University, George Washington University and the University of Memphis. He was a salesperson for many years selling printing and financial data prior to earning his doctorate. Peterson earned the American Marketing Association 2002 Innovative Teacher Award, the Innovative Sales Educator Award from the University Sales Center Alliance 2006, the 2010 Hormel Meritorious Teaching Award from the Marketing Management Association and the 2011 Excellence in Teaching Award by the Sales Special Interest Group of the American Marketing Association.

Peterson earned several teaching awards at the University of Portland, three Best Session awards at the U.S. Association of Small Business and Entrepreneurship Conference and a Best Paper at the National Conference in Sales Management. He was chair of the sales department at William Paterson University in New Jersey. Rob served on the board of the National Conference in Sales Management for seven years and has been a board member of the Sales Education Foundation for over a decade.

Peterson is the editor of the Journal of Selling, an applied research journal. He has published over 100 refereed conference papers, presentations and manuscripts, including articles appearing in Industrial Marketing Management, Journal of Personal Selling and Sales Management, Business Horizons, Journal of World Business, Journal of Marketing Theory and Practice and the Journal of Marketing Education. When not teaching sales courses, Rob enjoys being an assistant scoutmaster of a local Boy Scout troop, Tae Kwon Do, wine making and traveling with his wife and twins.



Robert M. Peterson


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