If your organization needs assistance with multiple straightforward business challenges, embed your challenges in our Business in Action course. For 16 weeks, first-year and transfer students work in teams to bring a new perspective to your business challenges. These fresh sets of eyes will conduct research, and create and deliver innovative solutions. Your organization will receive research-driven and evidence-based recommendations from multiple teams for each embedded challenge. Past Business in Action teams have assessed sales and marketing channels, developed product catalogs, formalized accounting systems, and provided recommendations on minimizing employee turnover and ways to mitigate the minimum wage impact for past sponsors.
Business in Action sponsorship also offers a unique opportunity to build your employment brand with new NIU College of Business students. As they work on your business challenges, students get to know your business, your culture, and your values. This deep connection can make all the difference as students search for internships, jobs, products and services later on. For more information, contact Jason Gorham at firstname.lastname@example.org.