Ursula Sullivan
Associate Professor




  • Ph.D., Northwestern University, Marketing
  • M.S., Northwestern University, Marketing
  • B.B.A., University of Texas at Austin, International Business and Marketing


Ursula Y. Sullivan is an associate professor in the Department of Marketing in the College of Business at Northern Illinois University in DeKalb, IL. She completed her Ph.D. in Marketing at Northwestern University in Evanston, IL. She also holds a B.B.A. in International Business from the University of Texas at Austin and a Master of Science in Marketing from Northwestern University.

Professor Sullivan’s research focuses on marketing strategy. In particular, her published work covers global distribution and supply chain alliances, sales channel strategy and branding. She has presented her research at several academic conferences and her publications can be found in various business journals including: Journal of Marketing, Industrial Marketing Management and Journal of Supply Chain Management. She received the 2011 MBAA International McGraw‐Hill/Irwin Distinguished Paper Award for her research on supply chain alliances. She also won the Best Paper in the Global Marketing Track from the Marketing Management Association in 2013 for her research on international distribution alliances.

Her teaching covers and has covered many aspects of marketing strategy, including: multinational and global marketing, biotech marketing, international channel strategy and purchasing and supply chain management. At Northern Illinois University, Professor Sullivan teaches Marketing Strategy and Principles of Global Marketing at the undergraduate level and the Marketing Core to executives as well as Global Marketing Strategy at the graduate level.

In addition to her research and teaching, Professor Sullivan’s work experience and consulting have been in the consumer packaged goods, grocery wholesaling and foodservice industries.

She currently serves as the Immediate Past‐Chair of the American Marketing Association’s Interorganizational Special Interest Group (IOSIG). She also serves on the board of the Marketing Management Association. At NIU, she is on the College Assessment Committee and the Dean’s Strategic Planning Council as well as the International Affairs Advisory Council at the university level.

Professor Sullivan is married and has two sons in grade school. She volunteers her personal time at the boys’ school and extracurricular activities (sports and Cub Scouts) as well as at her church. She enjoys reading 19th century English literature and “old‐school” mysteries.

Ursula Sullivan


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