When you pursue a bachelor's degree in marketing, you can choose from many areas of study, including international marketing, strategic marketing, and our two leading-edge areas: professional sales and digital marketing. By choosing electives in your areas of interest, you can prepare to meet your career goals while satisfying the elective requirements of the major.
Professional Sales Program
Students who complete our track of courses in professional sales have received sales positions with companies of their choice. Ninety percent of sales-track students are offered positions prior to graduation.
Digital marketing is one of the fastest-growing aspects of marketing. Graduates with a digital marketing area of study are in demand by direct marketing service bureaus, direct mail production houses and online marketing agencies.
Student Portfolio: A Competitive Advantage
As a marketing major, you're required to create a portfolio of your best work before you graduate. You can use the portfolio as an interview tool to show potential employers your mastery of marketing skills. Learn more about portfolio requirements.