When you pursue a bachelor's degree in marketing, you can choose from many areas of study, including international marketing, strategic marketing, and our two leading-edge areas: professional sales and digital marketing. By choosing electives in your areas of interest, you can prepare to meet your career goals while satisfying the elective requirements of the major.
Professional Sales Program
Students who complete our track of courses in professional sales have received sales positions with companies of their choice. Ninety percent of sales-track students are offered positions prior to graduation.
Digital marketing is one of the fastest-growing aspects of marketing. Graduates with a digital marketing area of study are in demand by direct marketing service bureaus, direct mail production houses and online marketing agencies.
The best skill that I learned from the program is to network — always. You can learn from others in every field and apply it to your skillset to create a broad resume and become a valuable asset — even if you aren’t currently looking for a new job.