Bachelor of Science in Marketing

When you pursue a bachelor's degree in marketing, you can choose from many areas of study, including international marketing, strategic marketing, and our two leading-edge areas: professional sales and digital marketing. By choosing electives in your areas of interest, you can prepare to meet your career goals while satisfying the elective requirements of the major.

Professional Sales Program

Students who complete our track of courses in professional sales have received sales positions with companies of their choice. Ninety percent of sales-track students are offered positions prior to graduation.

Digital Marketing

Digital marketing is one of the fastest-growing aspects of marketing. Graduates with a digital marketing area of study are in demand by direct marketing service bureaus, direct mail production houses and online marketing agencies.

Spring 2023 Registration Help Form

Degree Requirements

Four Year Degree Path

Transfer Path


The best skill that I learned from the program is to network — always. You can learn from others in every field and apply it to your skillset to create a broad resume and become a valuable asset — even if you aren’t currently looking for a new job.
Michaela Dudek ’21, MSDM ’22
NIU Marketing Alumna
Marketing Director, OSHA National Safety Education Center

Contact Us

Department of Marketing
Barsema Hall
740 Garden Road
DeKalb, IL 60115

NIU College of Business AACSB Accredited

Higher Education in Diversity Award - 2021 Top Colleges for Diversity

P&Q Best Undergraduate Business Schools logo

Back to top