Marketing Certificates

We offer two certificates of undergraduate study to enhance your business knowledge and advance your career.

Professional Selling

Our professional sales area of study is a comprehensive curriculum that will provide you with leading-edge instruction and practical experience. You'll be prepared for success in an entry-level sales position and ready for career advancement.

Our professional sales program was the first university program recognized for providing a Certified Sales Curriculum by the Professional Society for Sales and Marketing Training (SMT).

Program Links

Professional Sales Track Professors

Digital Marketing

Our digital marketing certificate provides you with current best practices and real-world, hands-on experience in the field. By integrating our top-tier sales program with our digital marketing strategy and analytical tools, our certificate prepares you for a successful career. You'll sharpen your communication skills and gain an advanced understanding of digital marketing concepts, allowing you to work effectively with a wide range of clients.

Requirements

What You'll Learn

Digital marketing involves gathering and remembering customers' unique responses in order to personalize marketing content and delivery. We'll show you how to use specialized digital tools throughout the marketing process, from developing strategies to analyzing outcomes. You can complete the Google certification process along the way.

You'll master topics such as:

  • Search engine marketing (SEO and pay-per-click).
  • Website usability and analytics, including Google Analytics.
  • Social media and email marketing strategies.
  • Database marketing and data mining.
  • Integrated marketing communication strategy and omnichannel optimization.

Where You Could Work

Professionals who specialize in digital marketing are in demand. Companies that have hired our graduates include:

  • Hub Spot
  • American Eagle
  • Rise Interactive
  • Numerator
  • Outlook Marketing
  • Rocket Clicks

Digital Marketing Professors

Samantha Gibson, DBA, MBA
Instructor and Director of Digital Marketing Program

Mya Groza, Ph.D.
Associate Professor

Andy Jeon, Ph.D.
Assistant Professor

Elina Tang, Ph.D.
Assistant Professor

Michele Kaczka, MBA
Instructor

Contact Us

Department of Marketing
Barsema Hall
740 Garden Road
DeKalb, IL 60115
815-753-1714
mktg@niu.edu

NIU College of Business AACSB Accredited

P&Q Best Undergraduate Business Schools logo

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