We offer three certificates of undergraduate study to enhance your business knowledge and advance your career.

Our professional sales area of study is a comprehensive curriculum that will provide you with leading-edge instruction and practical experience. You'll be prepared for success in an entry-level sales position and ready for career advancement.

Our professional sales program was the first university program recognized for providing a Certified Sales Curriculum by the Professional Society for Sales and Marketing Training (SMT).

We're the only university in the Chicago area to offer a digital marketing concentration in our marketing program. This area of study provides you with current digital marketing information and real-world, hands-on class projects to prepare you for a successful career in the field.

Digital marketing (DM) is often facilitated by technology, allowing the ability to address individual customers on a personal level by gathering and remembering their unique responses. We believe digital marketing is a conversation, not a one-time transaction. With our innovative DM curriculum, you'll master topics such as:

  • Search engine marketing (SEO and pay-per-click)
  • Google Analytics
  • Social media monitoring and strategy
  • Website usability and analytics
  • Email marketing
  • Database marketing, data mining and analytics
  • Integrated marketing communication (IMC) strategy

Companies That Have Hired our DM Graduates

  • Sears Holdings
  • Resolution Media
  • Nielsen
  • The Bradford Group
  • KeywordFirst
  • Lever Interactive


The Certificate of Undergraduate Study in Retail Management prepares you for managerial-level positions with traditional brick-and-mortar retailers. You'll become knowledgeable in areas such as selling, service, merchandising, operations and financial reporting.

Scholarship Support

Financial awards are provided to qualified students by Kohl’s and Target. For example, Target recognizes leaders in NIU’s student chapter of the American Marketing Association. This is just one of the ways that the Department of Marketing was able to award over $35,000 to marketing majors last year.

Internship Opportunities

Many large retail companies offer managerial-level internships that lead to full-time job offers after graduation.

Networking Opportunities

Our annual Retail Leadership Expo, hosted by Career Services, provides an opportunity for you to network with a variety of retail companies seeking interns and full-time employees.

Job Opportunities

Our students are recruited by some of America’s largest retailers, including:

  • Kohl’s
  • Target
  • Nordstroms
  • HSN
  • Walgreens
  • Macy’s
  • Enterprise
  • Sherwin-Williams
  • True Value

Industry Support

Our strong partnership with Kohl’s connects you to retail professionals both inside and outside the classroom. You'll have the opportunity to learn directly from industry leaders.


Department Resources

Contact Us

Department of Marketing
Barsema Hall
740 Garden Road
DeKalb, IL 60115

NIU College of Business AACSB Accredited

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