Professional Sales Program

The Department of Marketing offers a comprehensive professional sales area of study curriculum. This curriculum provides students with leading edge instruction as well as practical experience dedicated to preparing the graduates for success in entry-level sales positions and career advancement.

The Northern Illinois University Sales Program was the first university program awarded the distinction of providing a Certified Sales Curriculum by the Professional Society for Sales and Marketing Training (SMT).

Marketing 411: Marketing Topics - Silicon Valley

Applications for Marketing 411 are due Wednesday, March 20, 2019 by 4 p.m..  View Course/trip information and Flyer.  View videos for a Trip Overview or the Students Perspective.

Marketing 412: Professional Selling in the Field

The December 2019 intersession class will be December 15-20, 2019.  To prepare for this unique experiential learning, four evening classes and a corporate tour will frame the experience.  In past years, the bus has made stops in Indianapolis and St. Louis with company visits to Enterprise, McKesson, Fastenal, Lilly USA, Berkshire Hathaway HomeServices, and Impact Networking.  Additional venues visited have included the St. Louis Blues, Anheuser-Busch Brewery, Indianapolis Motor Speedway, and Sun King Brewery. View Student Perspective Video

Applications, resumes and fees will be due Wednesday, November 1, 2019 by 12 noon.

Marketing 450: Advanced Professional Selling

For admission to Marketing 450, an Application is required to be submitted by Wednesday, October 23, 2019 by 4 p.m..  Applicants must also schedule an interview with Sales Program Director.

Certificate in Professional Selling

To qualify for the Certificate in Professional Selling students must take four sales specific courses in combination with a general marketing curriculum. Applications are due on April 1st if you are graduating in the Spring and on November 1st if you are graduating in the Fall.

Networking and Annual Events

Throughout the year, our students have the option of attending events that combine real-world experiences and networking opportunities such as our Marketing & Sales Talent Night, Meet the Mentor event, our Annual Golf Outing or Top Golf Event and our Etiquette Dinner.

Sales Advisory Board (SAB)

The sales track has organized a Sales Advisory Board designed to provide valuable input, insight, and feedback for students and faculty to make the NIU sales track the most comprehensive and up-to-date college curriculum for sales.

Office of Selling Effectiveness

The College of Business and the Department of Marketing sponsor the Office for Selling Effectiveness. The office provides companies with individual attention from experienced marketing faculty and outstanding students. Services offered include: a variety of sales training seminars for sales professionals and consulting services in sales and non-sales related areas for companies.

For more information about the office for Selling Effectiveness, please call Chuck Howlett, Director, at 815-753-6219, or email him at

Contact Us

Department of Marketing
Barsema Hall
740 Garden Road
DeKalb, IL 60115