Professional Sales Program

The Department of Marketing offers a comprehensive professional sales area of study curriculum. This curriculum provides students with leading-edge instruction as well as practical experience dedicated to preparing the graduates for success in entry-level sales positions and career advancement.

The Northern Illinois University Sales Program was the first university program awarded the distinction of providing a Certified Sales Curriculum by the Professional Society for Sales and Marketing Training (SMT).

Marketing 411: Marketing Topics - Silicon Valley

You can learn more about this upcoming semester by watching the trip overview or student perspective videos. Applications are due Friday, Oct. 29, 2021, by noon. You will be notified via email within seven days if you are accepted. San Francisco hotel rules mandate you must be COVID-19 vaccinated. To reserve your spot, a payment of $600 ($300 scholarships available) must be remitted within seven days of being accepted.

Marketing 412: Professional Selling in the Field

The next "Sales on Wheels" class is in the planning stages for winter intersession, December 12-17, 2021. To prepare for this unique experiential learning, your experience will be framed by attending two evening classes and a corporate tour. In past years, the bus has made stops in Indianapolis and St. Louis with company visits to Enterprise, McKesson, Fastenal, Lilly USA, Berkshire Hathaway HomeServices, and Impact Networking. Additional venues visited have included the St. Louis Blues, Anheuser-Busch Brewery, Indianapolis Motor Speedway, and Sun King Brewery. You can view the student perspective video to learn more about this unique opportunity.

You will need to complete an application with a resume and submit fees by noon on Nov. 1.

Marketing 450: Advanced Professional Selling

For admission to Marketing 450, you are required to submit an application. The application deadline for fall 2022 is April 15, 2022. After submitting the application, you will be directed to a web page where you must also schedule an interview with sales program director. 

Certificate in Professional Selling

To qualify for the Certificate in Professional Selling students must take four sales-specific courses in combination with a general marketing curriculum. Applications are due on April 1 if you are graduating in the spring and on November 1 if you are graduating in the fall.

Networking and Annual Events

Throughout the year, our students have the option of attending events that combine real-world experiences and networking opportunities such as our Marketing and Sales Talent Night, Meet the Mentor event, annual golf outing or Top Golf event and etiquette dinner.

Sales Advisory Board (SAB)

The sales track has organized a Sales Advisory Board designed to provide valuable input, insight, and feedback for students and faculty to make the NIU sales track the most comprehensive and up-to-date college curriculum for sales.

Office of Selling Effectiveness

The College of Business and the Department of Marketing sponsor the Office for Selling Effectiveness. The office provides companies with individual attention from experienced marketing faculty and outstanding students. Services offered include: a variety of sales training seminars for sales professionals and consulting services in sales and non-sales related areas for companies.

For more information about the office for Selling Effectiveness, please call Chuck Howlett, Director, at 815-753-6219, or email him at

Contact Us

Department of Marketing
Barsema Hall
740 Garden Road
DeKalb, IL 60115

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