Student Portfolio (MKTG 99)
As a marketing major, you’ll complete a portfolio of assignments that illustrate your mastery of marketing skills and concepts. You can use your portfolio to show potential employers evidence of your accomplishments and knowledge.
You must turn in a portfolio to the Department of Marketing prior to the last week of classes in the semester you intend to graduate. Completion of MKTG 99 (Portfolio) is required. You won’t graduate unless you submit a completed portfolio.
A portfolio is a collection of work you'll prepare and use to showcase your skills, talents and knowledge. It may include a selective collection of only your best work, examples of evolving skills/talents over a period of time or a combination of both. Portfolios are used by the Department of Marketing to assess whether marketing majors are meeting six learning outcomes identified as important for all marketing graduates. You can use your portfolio to show prospective employers tangible evidence of your accomplishments and skills.
- Enrollment in MKTG 99 and MKTG 495 during the last semester.
- Electronic copies of marketing assignments that showcase your best writing and analytical skills, as well as assignments that illustrate your firm grasp of marketing.
You must ensure that you complete an assignment for each section of the portfolio over the course of your marketing/business curriculum. Not all marketing classes have assignments that are appropriate for each learning objective. Please review the portfolio requirements carefully and examine the syllabi for the courses/sections you are considering enrolling in to make sure you will complete all portfolio requirements by graduation. You will also find it helpful to examine the assessment criteria used to evaluate portfolios. Since ungraded copies are required, be sure to save your assignments in electronic form to include them in your portfolio.
Once enrolled in MKTG 99 you will receive information via Blackboard regarding the final due dates as well as additional information to help you select the appropriate assignments to complete the requirements. Once all documents have been submitted, your portfolio will be reviewed by the Portfolio Coordinator and a confirmation of you completion will be emailed to you. Grading for this course is S/U.