Coach: Jacie Collum
Meeting Time: Tuesday/Thursday 2-3:15 p.m. (online)
Topic: Marketing Strategies/Research | Data Analytics
The Literacy Council, founded in 1985, is a not-for-profit organization that empowers people to achieve. The Literacy Council exists to provide literacy instruction to individuals and families to strengthen communities.
- 15% of their service area population over 16 has a primary language other than English.
- There are just under 35,000 adults without a high school diploma or equivalent
- The greatest single indicator of a child's future success is the literacy level of his or her parents.
- Adult Education builds the much-needed skills of the workforce in the US.
The leadership of The Literacy Council would like a team of consultants to evaluate their current marketing and communication strategy. Additionally, they would like recommendations on improving their brand awareness, recognition, and visibility of programs and services offered.